Founder of Imagica and Director of Adlabs Entertainment Limited spoke to SheThePeople.TV’s Ideas editor, Kiran Manral, at this month’s edition of Bombaywaali. Deora has set up India’s first IMAX, its first theme park IMAGICA, and has produced various movies like ‘Tere Bin Laden’ and ‘Rita’.
On starting IMAX
My father was a technical science-related business, and I realised it is not for me. They have 90 per cent market share, what will I do? Can I do something else? I always wondered.
Six months before I graduated, my father said that he wanted to set up the first IMAX experience in India. He asked me if I wanted to join, and I said of course. My father had done the ground work in terms of identifying the land, we came in at the finishing stages. My father is good at the big picture, the smaller aspects and building the organisation. Hiring people was left to us. It was a great learning experience. I had a similar experience with IMAGICA, where I had more responsibility.
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