The Dabur Chyawanprash Immune India Challenge: Helping the underprivileged keep warm in winter.

Winter is one of those seasons when immunity is at risk, children fall ill, miss school, and stay home riddled with racking coughs and colds. For every parent, building a child’s immunity is a major concern especially in this season, and for me, I’ve been a devout espouser of Dabur Chyawanprash especially after I saw how it helped my son stay healthy through winter, even when he was training in competitive swimming and spent winter mornings (albeit the Mumbai winter) and evenings in the pool every single day.

So, it is interesting to a convert like me when Dabur Chyawanprash takes on an initiative like #ImmuneIndia which looks at building up the immunity of children across the country. Dabur Chyawanprash began the Immune India School Challenge four years ago in a bid to measure the health of today’s school children and to evaluate schools on basic facilities to ensure a clean & healthy environment for students.

What is very encouraging though, is the new initiative they’ve added this year. This year apart from the search for the most immune schools of India, a new leg was added to the program to spread warmth amongst all and protect them from winter. Dabur Chyawanprash in partnership with Hindustan Times  has started a warm clothing collection drive as a part of Dabur Chyawanprash Immune India School Challenge 2015.  This drive would reach 1800 schools across 19 cities. The collected clothes would be handed over to GOONJ, another key partner for this initiative, for further implementation.

Goonj, which is well known in the sphere of disaster relief, is also championing the noble cause of providing warm clothes to the poor and homeless through North India through the severest winter. Their annual winter campaign seeks to raise woollens and blankets for those who need them the most, the poor who at times have neither shelter nor the means to get warm clothes in this unforgiving session. Many of these unfortunates lose their lives during the merciless winter.  It is heartrending to see families living in the open, in the biting cold that often sees temperatures touch or dip below freezing point.

This year, Goonj had a disaster itself, during Diwali when an errant firecracker gutted their entire godown and with it the warm clothes, woollens and blankets they had painstakingly collected through the year for distribution during winter to the poor and homeless.

A lovely way of involving young school children in a drive to not only boost their own immunity but also develop a social conscience, and a sense of responsibility to the welfare of those less privileged than they are, the Dabur Chyawanprash #ImmuneIndia initiative does a two fold job—that of providing warmth and protection from the cold to the homeless and poor, and getting children involved in the act of giving.

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