(since the Dove app is off now, I thought I’d post the blog posts I’d written for them here, just for my own record)
Hair, hair, everywhere
Once upon a time, I had hair that swung to my hips. Yes, of course, those were prehistoric times when I was still in school and college and the mater assumed responsibility of oiling and plaiting the tresses to the unceasing whine of I hate my hair, I want to cut it all off, inspired of course, by all my classmates doing exciting things to their hair and cutting it in the most mad fashion.
And then I grew up. And got married. One month into the marriage, discovering I was free of the mater’s disapproving gaze, I chopped the hair to shoulder length. The new, hipper me was greeted with much wailing and mourning and I realised that hair is a definer of one’s identity.
I’ve always set a great deal at store by the way my hair looks. It has been the standard length, a little below the shoulders, cut in layers and occasionally highlighted and often coloured.
The only thing I asked from my hair stylist always was that it should be a wash and wear cut, I had absolutely no time to do fancy things like blow dry my hair, or set it with curlers and such like or even visit a parlour regularly for setting even for special occasions. Me and my wash and wear hair limped along happily for quite a bit, until recently, when my debut book came out.
I went for my first few events with my wash and wear hair style and realised I looked like a right frump.
And a kind friend advised me that getting the hair done before the event would actually be a good investment and kinder on the eyes of those who must see me. And so it started, the process of parlour visits to get the hair blowdried, ironed out and such like.
So here’s what I did to my hair before each event: Blowdry, iron and the works.
While the hair looked fabulous, the hair line was, I’m horrified to say, noticeably thinning, a part appeared where there was once none and the maid grumbled under her breath about all the hair that seemed to be scattered all over the house. I am not even mentioning the hair clogging the drains, as this is a family rated blog and that would get into obscene territory. Suffice to say, I was losing hair and losing it bad and I was so terrified I’d gone to a doctor, consulted about possible causes of hair loss, started downing multivitamins, done blood tests to rule out thyroid and other hormonal imbalances which might have led to this.
And then I went and got my hair highlighted too. So now I had hair that was falling, and just that wee bit in need of more TLC.
Bingo. The good folks at Dove probably had a hotline to the powers above while I was bitterly complaining about the hair loss situ and I got a random call, asking me if I would like to be guinea pig and try out the new Dove Hairfall Rescue System they were going to launch. As far as cosmetics, hair and skin care go, I am always game to try stuff out, so I did.
So it was that I came to be rubbing in the Dove Hairfall Rescue System Intensive Root Treatment into my scalp after every wash. With a beating heart and trembling hand. Would it stop the hair loss, would I be saved from having a wig maker profit from my patronage, would I actually stop thinking in terms of “Okay, Persis Khambatta rocked the bald look, maybe I could try it out?” Wait with bated breath for the second half of this…..
Happy Hair Days are here again
It has been two weeks of religiously applying the Dove Hair Fall Rescue Intensive Hair Treatment which, as the literature on the product tells us, “contains Trichazole with Ginseng Soy Protein to reduce damage at the roots and lock your hair firmly in place, effectively reducing hair fall due to breakage and strengthens hair at the root.”
Frankly, I do know that I don’t take the best care of my hair, nor is my diet. To add to my woes, I was down with a spate of viral fever for the better part of one week and know that post a fever, the hair is always likely to shed rapidly, for reasons a doctor might be able to explain better.
I did slack off application of the required dose for a couple of hair washes, the days when I was down with the viral fever, when I was too ill to be bothered with doing anything except pouring the water onto self and crashing back into bed. But I recovered and went back to applying the Intensive Hair Fall Treatment post a wash.
The product comes in mini bottles meant for a single application, and has a convenient nozzle to allow for application directly on the scalp. A slight massage into the roots for two minutes post application and I was set for the day.
Interestingly, the Dove Hair Fall Rescue Treatment is unique in that it focused on the scalp and on strengthening the roots, rather than dealing with breakage (not that I had any less of breakage, given the abuse I had subjected my hair to in the past year). It works differently from other products by actually almost glueing your hair back to your scalp, a mild exaggeration but the Trichazole Actives it contains are scientifically proven to prevent the enzymes in one’s system from breaking down the ‘glue’ that binds the hair root to the hair follicle. And two weeks for a perceptible difference is something that us time-pressed urbanites would surely adore. We need immediate results, we can’t be applying stuff and waiting for a couple of months to see the difference.
What I liked best about the Dove Hair Fall Rescue Treatment is that it gets absorbed quickly into the scalp and doesn’t feel like you’ve applied anything, nor does the hair feel weighed down or greasy, stiff or sticky in anyway. Given Mumbai’s humidity though, it did take some time to dry up completely, which does become a time consumer in the wash and wear lifestyle that one has. But letting the hair dry naturally didn’t see any negative effect on the appearance of the hair.
Add to this, the fact that my hair is oily. I dread adding any more oily stuff to my hair, because I see myself morphing into a greaseball within a couple of hours. Thankfully, the consistency of this is just like water, so is non sticky completely. You can apply it directly on the hair via the nozzle
It has been two weeks now and the hair is definitely coming off less on the rubber band I use to tie it up at night. The pillow has fewer stray strands mocking me when I wake up in the morning.
And yes, I’m definitely not avoiding shampooing my hair anymore for fear of being confronted by half my scalp going down the drain. The drain too is looking happier, not being choked as it were by the hair that’s been washed out.